#OC12-Navigating the Fifth/Sixth Transition
My last workshop at Orange was led by Daniel Scott. He shared about the 5th/6th grade transition. Here are my notes: The Kids-What is Generation Z? Born Between 1994 and 2010 Over 16 million in the US alone This Year's 5/6 Graders: 1999-2001 Most are growing up in a post 9/11 world They are more over-protected and over-parented than any previous generation. Tween-Agers-Do they even exist? Origins of the word: Late 90's when marketing companies studied brand awareness with 7-12 year olds (i.e. stores like Justice, Limited Too, etc.) Buying power: Tweens spend $30 billion on clothes, music, toys, and entertainment each year. Youngest mother in 2011 was 11 years old. What do they face? Home: Untraditional 6 living generations Seniors 1900-1928 Builders 1929-1945 Boomers 1946-1964 Busters 1965-1980 Millenials 1981-1993 Generation Z 1994-2010 School: Unconventional Culture: Unprecedented "The problem: our culture is redefining the word, kid.&q